Support modeling, data analysis, campaign execution, and database needs for assigned line of business. Manage large data sets, providing information-based decision logic and predictive modeling solutions, and translates modeling/analytic output into understandable/actionable business knowledge, insight and applications. Demonstrate strong technical/problem solving skills. Support multiple projects collaboratively. Key Responsibilities Help shape media and prospecting strategy through analysis of traffic sources, patterns, conversion trends, visitor pathways, abandonment analysis, and event performance delivering goals such as traffic, leads, sales, media efficiency and ROI. Validating tagging and usability within both Adobe Analytics UI as well as raw